Feminist in the Suburbs

Dutch Sociology Magazine Eutopia Publishes My Critique

Chocomel

How Is This Dutch Company Using a Harem to Sell Chocolate Milk?

The Dutch chocolate-milk manufacturer Chocomel has produced a new commercial that has gotten nearly 800k views on YouTube in the three weeks since it was posted. How has a commercial for a sweet dairy drink drawn that kind of attention? By employing old Orientalist and racist tactics, and Arab face. You know the kind: sleazy Arab sheikh tries to get what he wants by luring an innocent white man into his “palace,” where eager, exotic women line the walls.

Although, I must admit they’ve put some fresh spins on an old move. Here’s how:

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